PlayStation US Release

SONY PLAYSTATION SALES EXCEED 100,000 UNITS IN FIRST WEEKEND
- September 9 Was Largest Day in History of Video Game Industry -

FOSTER CITY, Calif.--September 12, 1995--Sony Computer Entertainment America announced today that more than 100,000 Sony PlayStation game consoles were sold in its first weekend of retail availability.

"We've prepared for years for this very day," said Olaf Olafsson, president, Sony Interactive Entertainment Inc. "The Sony PlayStation arrived at retail on September 9 and it has already received overwhelming consumer support. Today marks a significant change in the interactive entertainment landscape."

"To put the 100,000 number into context, the two day sales of the PlayStation have already surpassed the total amount of Sega Saturns sold to-date. And, Saturn has been on sale since May," said Marty Homlish, president, Sony Computer Entertainment America.

Rather than project sales figures, Sony is utilizing sell through numbers -- actual hardware units placed into consumer's homes -- as an accurate barometer of the success of the PlayStation.

"Many of our key retail accounts have reported that their sell-through rates have exceeded 90 percent," said Jim Whims, senior vice president, sales, Sony Computer Entertainment America. "What this means is that many of the 15,000 stores that are carrying the PlayStation are already experiencing near sold out inventory after only the first weekend of the PlayStation's availability."

According to Sony, many of its retail accounts have also reported that the total software to hardware ratio has exceeded 1.5 to 1, with significant out of stock positions on many software titles. Battle Arena Toshinden, Namco's Ridge Racer, NBA Jam: Tournament Edition and ESPN Extreme Games are among the titles currently available.

Sony Computer Entertainment America, a division of Sony Interactive Entertainment Inc., is based in Foster City, Calif. The company markets the PlayStation for distribution in North America, publishes PlayStation software for the North America market, and manages the U.S. third party licensing program. Sony Interactive Entertainment Inc., a subsidiary of Sony Corporation of America, is headquartered in New York.

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